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Book a 30-min callGet a valuation
Sell your brand

Selling your e-commerce brand? Our buyers are funded and waiting.

We're not a listing marketplace. Proper Ecom represents committed buyers who have already engaged our firm and are actively looking for their next acquisition. When your brand fits, it goes straight in front of a qualified buyer — privately, with real numbers, and a clear path to close.

  • Buyers with capital committed
  • Never publicly listed
  • Operator-level diligence
  • Escrow-protected close
Get a valuation Book a 30-min call

Confidential. No listing fees. No obligation.

What we buy

The brands our buyers are looking for.

Amazon FBA & DTC

Amazon-first brands, Shopify DTC, or omnichannel. US marketplace focus.

Profitable

Roughly $50K to $500K+ in annual profit, with real, verifiable earnings.

Clean books

Financials a buyer can verify. Healthy account, stable supply chain, no hidden risk.

Repeat purchase

Consumables and repeat-purchase products are our buyers' sweet spot — but strong brands in any category get a look.

Why sell through us

Skip the marketplace. Go straight to the buyer.

Pre-funded buyers

Our buyers are clients who hired us and put capital behind the search before they ever see your brand. No tire-kickers, no window shopping.

Confidential by default

Your brand is never posted on a public marketplace. Your team, suppliers, and competitors don't find out you're selling until you've closed.

Diligence that moves fast

We operate 30 brands ourselves, so we know exactly what to verify and what to skip. A diligence process run by operators closes weeks faster than one run by spreadsheet tourists.

Escrow-protected

Every transaction closes through third-party escrow. You don't transfer the business until the funds are secured. Standard, safe, and non-negotiable.

End-to-end execution

LOI, purchase agreement, escrow, and the full asset transfer — Seller Central, brand registry, trademarks, suppliers — handled by a team that does it every month.

A buyer who'll run it right

Most of our buyers keep our team operating the brand after close. Your products, your customers, and your brand's reputation land in experienced hands.

How it works

From first conversation to funds in escrow.

1

Tell us about your brand

Three minutes on the form below. Channel, revenue, profit. Everything stays private.

2

Valuation call

A 30-minute call where we give you a realistic range and explain exactly how buyers will price your business.

3

Buyer match & offer

We present your brand privately to the buyers it fits. If there's a match, you get an LOI with real terms.

4

Escrow close & transfer

Purchase agreement, escrow, and a clean handover of every asset. You get paid; the buyer gets the keys.

Seller FAQ

Direct answers for sellers.

What does it cost me to sell through you?
There are no upfront or listing fees. On the valuation call we walk you through exactly how the economics of the deal work, so you know your expected net before you commit to anything. No surprises at the closing table.
Who are the buyers?
Individual investors and operators who hired Proper Ecom to find, vet, and often run their next acquisition. They've been through our qualification process, they understand e-commerce, and most have capital committed before they ever see a deal. We match your brand to the buyers whose budget and category fit — not to a mailing list.
Will anyone find out my business is for sale?
No. We never post your brand on a public marketplace. Your business is presented privately to matched buyers only, and detailed financials are shared only after the buyer is qualified. Suppliers, employees, and competitors stay out of the loop until you've closed.
How do I know I'll get paid?
Every transaction closes through a third-party escrow provider. Funds are deposited before the transfer begins, and ownership moves only when the conditions both sides agreed to are met. You never hand over the business on a promise.
What will you need from me?
Accurate financials, access for verification, and responsiveness while the deal is moving. Our diligence is thorough because our buyers trust it — that same rigor is what lets a deal actually close instead of dying in due diligence. We'll give you the exact checklist on the valuation call.
How long does it take?
It depends on the business and the fit, but because our buyers are already engaged and funded, there's no waiting for a listing to attract interest. When a brand matches a buyer's mandate, diligence starts right away — most of the timeline is verification and transfer, not searching for a buyer.

Get a valuation for your brand.

Tell us the basics and we'll come back with a realistic range and whether your brand fits a buyer we're working with right now. Confidential, free, no obligation.

Prefer to talk first? Book a 30-minute call.

Tell us about your brand

Private. Reviewed by our team, not a bot.

We'll review your submission and reach out to schedule your valuation call. Your information is never shared outside our firm and matched buyers under NDA.