Fitness equipmentAmazon FBA
Profit/yr$170K
Asking$426K
Multiple2.5×
We find the deal off-market, audit it before you wire a dollar, handle the close, and operate the brand after you buy. You own 100 percent. We make sure you don't buy someone else's problem.
Free. Real active deals with real numbers. No obligation.
Watch: how it actually works (3 min)
Ten years in e-commerce. 300+ products and 30 brands run every day by our own team. When you buy with us, we're your lawyers, your accountants, and your operators in one, so you don't get screwed buying a business that fails the day after you close.
Meet the firm →We find it, audit it, finance it, close it, and run it. You own 100 percent, no equity split.
Found something yourself? We run the full two-layer audit and tell you to buy or walk, then renegotiate the price.
We invest alongside you and operate the brand. Aligned on the upside, skin in the game.
Off-market deals matched to your budget and category. 3 to 5 vetted every month.
Our two-layer audit reads 5 years of data and models year one to three. If the numbers don't hold, we kill it.
Private lenders, 0% stacking, SBA, and seller financing, structured so you don't over-leverage.
LOI, asset purchase agreement, escrow, and the negotiation. You take all the good and leave the bad.
We run Amazon, ads, inventory, and growth. Or hand you the playbook to run it yourself.
Anyone can find a listing on Flippa. The money is made knowing how to look into it. Our two-layer audit reads the P&L, the keywords, the search volume, the cost-per-click, and the competition, then models exactly what the business does in year one, two, and three. Most M&A advisors have never sold a product online. We've sold tens of millions.
Healthy Seniors was a supplement brand with 8 years of history, thousands of five-star reviews, and 173,000 units sold. On paper its profit had fallen from $230K a year to $45K, so it looked like a dying business.
Our audit found the real story: the 70-year-old owners had a hands-off team overseas, ran out of stock on their best products, and pushed ad spend from 5% to 30%. The decline was poor management, not a dead market. So we negotiated the asking price from $140K down to $85K, with $30K of inventory included.
That's roughly $55K for a brand still making $3K–$4K a month, with a modeled path back to $100K+ net profit and a ~$500K valuation. This is what the audit is for.
A cash-flowing Amazon brand, run by operators, sits between the volatility of stocks and the hands-on grind of real estate.
| Asset | Ownership & control | Who operates it | Effort for you |
|---|---|---|---|
| Real estate | You own it | A manager you hire | Medium |
| Public stocks | A share, no control | The company | None, but no control |
| A business you run yourself | You own it | You | High |
| An Amazon brand with Proper Ecom | You own 100% | Proper Ecom | Low |
Tell us where to send it. You'll get the active, vetted businesses that fit your budget, plus the deals we don't post publicly.
Prefer to talk first? Book a 30-minute call.