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The firm

We operate the brands we help you buy.

Proper Ecom is an operator-led acquisition firm. We've run e-commerce brands since 2017, and we put that operating experience to work on both sides of a deal: sourcing and vetting the right business, negotiating the price down, then running it after you own it. Most advisors have never operated a single brand. That's the difference.

Our mission

Make professional-grade e-commerce ownership accessible to investors who have capital but not a decade of operating scars. We source the deal, prove the numbers, and run the business, so ownership is an asset, not a second job.

Our vision

A portfolio of durable, multi-channel consumer brands, each owned by an aligned investor and operated by one team that has skin in the outcome. Amazon today, then Walmart, TikTok Shop, Shopify, and wholesale.

Track record

Operators first, investors second.

$50M+
E-commerce sales operated since 2017
300+
Products managed daily
10 yrs
Founder’s e-commerce experience
5
Channels we grow brands on
The team

The people who vet your deal and grow it.

Ohr Fluxman, Founder and CEO

Ohr Fluxman

Founder & CEO
Yehezkel Tweg, Partner and CFO

Yehezkel Tweg

Partner & CFO
Kayla Kelty, COO

Kayla Kelty

COO
Carlos Poveda, CMO

Carlos Poveda

CMO
Yonatan Gemmi, Head of AI and Operations

Yonatan Gemmi

Head of AI & Operations
Brice Arvon, Head of Supply Chain and Logistics

Brice Arvon

Head of Supply Chain & Logistics
Sofia Buth, Acquisitions Specialist

Sofia Buth

Acquisitions Specialist
The Proper Ecom teamMeet the team Ohr Fluxman on how e-commerce is reshaping retailHow e-commerce is reshaping retail
Reputation

Verified where it counts.

Accredited, partnered, and operator-led, with the credentials to back every claim on this page.

BBB

Accredited Business

Hallandale Beach, FL

SPN

Amazon SPN

Verified service provider

Ads

Amazon Ads Partner

Certified account team

D&B

Dun & Bradstreet

Verified business profile

As featured in

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