Proper Ecom is an operator-led acquisition firm. We've run e-commerce brands since 2017, and we put that operating experience to work on both sides of a deal: sourcing and vetting the right business, negotiating the price down, then running it after you own it. Most advisors have never operated a single brand. That's the difference.
Make professional-grade e-commerce ownership accessible to investors who have capital but not a decade of operating scars. We source the deal, prove the numbers, and run the business, so ownership is an asset, not a second job.
A portfolio of durable, multi-channel consumer brands, each owned by an aligned investor and operated by one team that has skin in the outcome. Amazon today, then Walmart, TikTok Shop, Shopify, and wholesale.







Accredited, partnered, and operator-led, with the credentials to back every claim on this page.
Accredited Business
Hallandale Beach, FL
Amazon SPN
Verified service provider
Amazon Ads Partner
Certified account team
Dun & Bradstreet
Verified business profile
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