Disclosures

— Last updated: April 27, 2026

This page provides important disclosures regarding the services offered by Proper Ecom LLC ("Proper Ecom," "we," "us," "our") and the risks associated with acquiring and operating an e-commerce business. Please read this page carefully before engaging our services or making any acquisition decision.

1. What we are — and what we are not

Proper Ecom is a Florida limited liability company that provides:

• E-commerce M&A advisory services — operational and commercial advisory to assist clients in identifying, evaluating, and acquiring e-commerce businesses
• Brand operations management services — ongoing day-to-day management of an acquired e-commerce brand on behalf of the brand owner

Both services are provided as professional services for a flat fee agreed in writing at engagement.

2. No securities offering

Nothing on the Site, in our marketing materials, or in our communications constitutes an offer to sell or a solicitation of an offer to buy any security. We do not pool, manage, or hold client capital. Clients deploy their own capital, in their own name, to acquire businesses they choose. Any business acquired is owned 100% by the client.

3. No investment advice

Information we provide — including market data, multiples, financial projections, deal examples, and case studies — is for general informational purposes only. It is not investment advice, a recommendation to buy or sell any specific business or security, or an assurance of any specific outcome. You should consult your own attorney, certified public accountant, qualified financial adviser, and other licensed professionals before making any acquisition decision.

4. No guarantees

E-commerce business acquisition and operation involves substantial business and financial risk, including the risk of total loss of capital deployed. Proper Ecom does not guarantee any specific outcome, including but not limited to revenue, profit, cash flow, distributions, valuation, or exit value. Past performance — ours, our clients', or any business referenced — is not indicative of future results. Individual results vary widely based on the specific business acquired, capital available, market conditions, execution quality, time committed, and many other factors outside our control.

5. Testimonials and case examples

Testimonials, reviews, and case examples on the Site reflect the experiences of specific individuals or businesses at a specific point in time. They are not representative of typical results, are not guaranteed, and should not be relied upon as a prediction of any client's outcome. Reviewers were not compensated for their reviews unless explicitly disclosed alongside the review.

6. Risks of e-commerce acquisitions

Risks associated with acquiring and operating an e-commerce business include, without limitation:

• Business risk — the acquired business may underperform projections, lose customers, decline in margin, or fail entirely
• Platform risk — sales channels (Amazon, Walmart, TikTok Shop, Shopify) may suspend, restrict, or change terms in ways that materially affect the business
• Supplier risk — supply chain disruptions, supplier failures, tariff changes, and quality issues
• Market risk — changes in consumer demand, competition, search algorithms, advertising costs, and macroeconomic conditions
• Regulatory risk — changes in tax, advertising, product, labeling, import/export, and other regulations
• Operational risk — execution shortfalls, inventory mismanagement, fulfillment issues, fraud, and team turnover
• Liquidity risk — e-commerce businesses are not publicly traded; sale or exit may require months or years and depend on market demand
• Capital risk — you may lose part or all of any capital you deploy

7. Our compensation

Proper Ecom is compensated through flat professional fees set out in each client's engagement agreement. We do not charge percentages of acquisition prices, deal proceeds, or appreciation. We do not receive referral fees, kickbacks, or commissions from sellers, brokers, financiers, suppliers, or any third party in connection with our services unless specifically disclosed in writing to the client. We do not custody, manage, or have signatory authority over client capital.

8. Conflicts of interest

From time to time, we may operate or advise multiple clients pursuing similar acquisition opportunities or operating in adjacent product categories. We use reasonable processes to manage potential conflicts and disclose material conflicts to affected clients. We may earn fees from concurrent engagements. We do not have an obligation to present every available opportunity to every client.

9. Forward-looking statements

The Site and our materials may contain forward-looking statements about industry trends, business opportunities, market conditions, and projected outcomes. These statements reflect our views as of the date made and are subject to risks and uncertainties that may cause actual results to differ materially. We undertake no obligation to update forward-looking statements.

10. Tax and legal advice

Nothing we provide constitutes tax, legal, or accounting advice. Each client is responsible for its own tax and legal compliance. Acquisition transactions, ownership structure (LLC, S-corp, etc.), state of formation, and operating jurisdiction can have significant tax and legal consequences. Consult your own qualified tax adviser and attorney.

11. SBA and third-party financing

If you finance an acquisition through an SBA loan, seller financing, or any other third-party arrangement, the terms of that financing are between you and the lender or seller. Proper Ecom may help facilitate introductions and provide commercial diligence support but is not a lender, broker of credit, or party to your financing arrangement. Loan approval, terms, and conditions are at the sole discretion of the lender.

12. Geographic scope

Our services are offered primarily to clients located in the United States. We are not registered or licensed to provide services in any non-U.S. jurisdiction unless specifically agreed in writing. Non-U.S. clients are responsible for ensuring our services are legally permissible in their jurisdiction.

13. Updates

We may update these disclosures from time to time. The "Last updated" date at the top reflects the most recent revision. Continued use of our Site or services after updates constitutes acceptance.

14. Questions

If anything in this Disclosures page is unclear, contact us before engaging our services or making any acquisition decision. hello@properecom.com · (855) 952-5707.